MED. EXPEDITIONS
Adventurous missions in the inner universe of the human body in four promo / didactic short films and one virtual experience. We approached the project from the creative concept to the final execution.
IDEA PILLARS
At the beginning of each project, we find three basic pillars on which to build a creative idea. Each of these pillars should best describe the identity, story and form of creative communication. Just as in geometry we need at least three points to fix a plane, we do the same for the basic IDEA VISUALIZATION.
promo / didactic
film series
virtual interactive
experience
FILM SERIES TEASER
Journey to
INNER UNIVERSE
of human body…
INNER UNIVERSE
of human body…
We have created a total of four short trick films that give viewers a glimpse into the fantastic interior of the human body. In these films, we communicate towards gastroenterologists and share information about the medicines of the Czech company PRO.MED.CS. Although the project is not intended for the general public, it is an interesting case study of how highly specialized information can be communicated and education can be promoted in an entertaining or interesting way.
STORY & PREVIZ
The most important part of any film production, whether classic, educational or promotional, is the story. In developing the narrative, we followed a methodical process from a basic idea tree and annotations to complete scene designs, which we then translated into storyboards. We used digital voices and full 3D previsualization of the footage to develop animatics (concepts with timing).
These materials, along with the shooting documentation, helped us realize the film materials in a very short time of three days. However, the complete production and post-production was then within a few months.
<<< Dramaturgical curve of the plot // Previsual Animatic >>>
(only a schematic look for the storytelling development)
ALICE / BIONAUT
As mentioned at the beginning, the main character of our story is Captain Alice or "Bionaut", who is the human heart of the expedition and commands the bio-expedition ship. The role was perfectly portrayed by actress Lucie Černá, who added a human dimension and humour to the otherwise technical content and concept of the film. Her patience while filming with the production team and the imaginary robot-assistant Medic was great. When making a film like this, you need to have a great deal of imagination and be able to react to non-existent objects on the set, such as the robot Medic, who only spoke to Alice/Lucia via playback.
ROBOT MEDIC
Medic was designed to be Captain Alice's assistant. This robot is a bit more subservient in nature at times, and often likes to overwhelm others with information, when he tends to show off a bit how many Latin words he knows. We also chose this robot character for a practical reason, as some technical terms in Latin are not at all easy for live actors to interpret. In addition, there were major changes in language localization and in post-synchronous use(language localization). Since the voice of the robot Medic was implemented using the "Ai" voice, we had a rather wider margin of manoeuvre for additional modifications by the client that appeared during the localisations. Sype Studios also did a very good job in this area.
EXPEDITION MED.BOAT
The whole ship was inspired by diving bathyscaphes, sci-fi space ships. Its aerodynamic and organically curved shape is meant to act as an expedition rescue boat and observation submarine.
The ship is "armed" with medical supplies for patient treatment, with two chambers for torpedo drug applicators in the forward section and a silo with rocket-powered drug delivery vehicles in the aft section. The MED.BOAT expedition ship allows our heroes to travel through complex gastroenterological areas all the way to tiny liver vessels. If necessary, the size of the ship can be changed to a few micrometers.
DIDACTIC PART
A very important part and the center of animated films is always the so-called "mode of actions" of the medicinal product. Here we can observe in schematic animations, didactic infographics, what chemical, physical and biological actions are produced by medicinal products. The mechanisms of action of the drugs in the area of receptors, mucous membranes or even the complete metabolic system are described.
SHOTS GALLERY
VIRTUAL MED.BOAT
virtual excursion on board the expedition ship with didactic information and company presentation. Virtual experiences are an interesting addition to the whole multimedia communication package and can be presented to the audience through different platforms (headset, tablet, touch TV, etc.).
INTERACTIVE PRESENTATION
This type of interactive experience allows the viewer to become more immersed in the action. As a visitor, you will be taken directly on board the bio-expedition ship, where you will be greeted by Captain Alice and guided by the robot Medic. Within the various departments of the ship, you can learn more about PRO.MED.CS or see some of the medicinal products and information about the corporation's other activities. At the front of the ship you can view the on-board video diary of our expeditions.
PROMO / EDUCATION
The virtual tour also includes projections of didactic videos with infographics and schematic action of medicinal products. Thus, it is a repetition of part of the videos and multimedia layering of information, where the viewer is again confronted with the most important messages and deeper involvement in the plot. Virtual experiences are an interesting diversification of the whole multimedia communication package and can be presented to the audience through different platforms (headset, tablets, touch screen TV, etc.).
