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VIATRIS
VIRTUAL SPACE

digital showroom and conference booth with information on therapeutic products for experts from all possible fields of medicine in an otherworldly virtual space.

IDEA
PROJECT
INTERACTIVE SPACE
VIA&TRIS GUIDES

PROJECT IN NUMBERS

2
GUIDES
2
LANGUAGES
11
EXPERT FIELDS
70
PRODUCTS
130
VARIANTS
360
EXPERIENCE

IDEA PILLARS

At the beginning of each project, we find three basic pillars on which to build a creative idea. Each of these pillars should best describe the identity, message and form of creative communication. Just as in geometry we need at least three points to fix a plane, we do the same for the basic IDEA VISUALIZATION.

HOLOGRAMS

The cosmic exhibition space is enlivened by holographic objects thematically associated with individual fields of medicine, which illustrate the futuristic atmosphere.
HOLOGRAMS

SPACE IDENTITY

Viatris and its global concept of communication is reflected in the cosmic design of the virtual stand and the distinctive planet Earth object, which is based on the Viatris logo.
INTERACTIVE SPACE

VIA & TRIS

In a dream environment, a guide must not be missing. In this case, there are two guides. A woman, Via, and a man, Tris. They bring a human dimension to the visitor of the stand and help him to navigate the virtual world and the individual sections of the exhibition.
GUIDES

Client

  • VIATRIS

  • FORINEL TRADING SE

AGENCY/ STUDIO

  • FORINEL TRADING SE

  • IDEA VISUALIZE

  • DIGITAL MEDIA

  • SYPE STUDIOS

IDEA VISUALIZE

  • Project management

  • Idea making / Creative concept

  • Creative Production

  • Film / Animation / VFX

  • Virtual experience

Lead Creative Crew

  • Jan Brukner
    Creative Director / idea maker / Designer
    IDEA VISUALIZE

  • Bohdan Zajčenko
    Director of Photography (DOP) / camera

  • Michal Marek
    3D asset development
    Digital Media

  • Jindřich Kravařík
    Sound Engineer & Sound Designer
    SYPE STUDIOS

Showroom in
VIRTUAL SPACE
with portfolio and info

Virtual space of the new global pharmaceutical company VIATRIS. Our goal was to create an imaginative, functional and atmospheric environment that allows a large amount of information to be shared in a fun way.

INSPIRATION

The idea of the inner universe of man is an endless source of inspiration. Biological shapes, the perfection of human organs and the being as a whole was the main inspiration for placing the virtual exposition in the space of the cosmos. The space in which blood cells move freely, connecting human neurons. The infinity of macro and micro worlds intertwines.

CREATIVE CONCEPT

"Viatris" means three ways in Latin. The design and functional implementation of the virtual stand was based on a detailed DNA study of the corporate identity. It is the colours, shapes and curves and the symbolism of the brand that are imprinted in the architecture of the space. The three pathways and sections are therefore just one of many elements that deliberately reference the global impact and focus of the brand.

PRODUCTION

We worked closely with the client's agency (Forinel SE) on the final integration with the client's content (contacts, product descriptions, technical information, etc.). Based on brainstorming, we proposed a 360°virtual exposure medium to the client. We continued with conceptual development. We created texts and preparations for the production phase. We handled the complete film production and post-production. 

FINAL EXECUTION

The exhibition consists of eleven specialist sections from diverse fields of medicine such as : cardiology, ophthalmology, dermatology, neurology, angiology and others. Based on the concept and design, we have created a functional interactive environment linked to the dynamic content of the editorial system. We handled the development of the project from concept, through full production to finalization. Connection to the editorial system and complete management of professional content was provided by FORINEL SE.

INTERACTIVE SPACE

The visitor to the exhibition stand becomes an explorer of a branching portfolio that offers a huge number of products. Original products, generics, biosimilars or over-the-counter medicines and dietary supplements are represented. Central to this is an interactive signposting system that links to eleven medical specialty sections (cardiology, angiology, rheumatology, diabetes, gastroenterology, general medicine, neurology and psychiatry, oncology, dermatology, allergy, ophthalmology). The visitor (specialist) determines his/her area of interest and is then ushered into the introductory area where he/she is greeted by Via and Tris guides. In the virtual showroom, one can freely look around and move between the other sections. There are interactive elements such as a descriptive timeline of the company's history, interactive maps with contacts to expert representatives or individual product descriptions.

GUIDES VIA & TRIS

We gave our guides names based on the Latin name of the company VIATRIS. The woman "Via" or "the way" and the man "Tris" or "the number three". In the middle of the space, they appear as ethereal holograms that move freely between the virtual tour sections of the showroom. The characters complement each other and help visitors orient themselves. The actors were selected based on a thorough casting process. Costume and makeup stylists designed a presentable image. After that, the DOP and lighting specialist fine-tuned the lighting itself to make the impression as futuristic as possible and fit into the overall visual concept of the project. We worked with the sound designers to create a futuristic sound and voiceover in Slovak and Czech languages.
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