The centre is the supporting IDEA. Following the pattern of the "snowball", other inspirations and motifs are packed onto the main theme and connected by links. This creates a structure that creates a complex visual representation of related concepts and helps with the mind mapping of the project.

Different types of diagrams, such as Venn diagrams, flow charts, Gantt charts or cause and effect diagrams, help us to visualize the relationships (nodes) between different parts of a concept or creative development of a project. They clarify and streamline the execution planning and production process.

Translating complex ideas into visual form, such as infographics or illustrations, can simplify complex thought concepts and allow you to share information with others. A picture is worth a thousand words and creates space for further imagination.

Building on the realized text script and annotation, we use this process to develop films and animations or VR experiences. Using a storyboard, we can better visualize the sequence of events, characters and environments, which is very useful when planning projects and developing the story itself.

This form also allows the collective development of ideas (brainstorming) to move ideas into a more concrete form. We like to draw everywhere. Whether on digital tablets or good old paper.

By using colours, shapes, textures and other visual elements, we can bring archetypal symbols into the visualisation and help emphasise certain aspects of the meaning of ideas. We can also focus on the hidden essence of the message, the psychology and identity of the project.

The next stage of creating a mind map is to create mood compositions, collages of different images, texts and elements. Often these are collections of inspirations and references that help us visualize complex concepts and bring together different related aspects into a single image.

Thinking in 3D and even in motion (4D) literally brings another dimension to the visualisation of ideas. When it comes to more complex projects, 3D production can be useful for visualizing physical objects, architectural designs, products, art installations, virtual experiences, etc.